The 10 Commandments of Selling

These 10 Commandments neither came from the Mountain nor is any Moses preaching. Yet, any salesperson worth his/her salt must follow these commandments in order to find the Promised Land of success. The consistent violation of The 10 Commandments of Selling has great risk.....a risk of Exodus.....the customer exodus.

The 10 Commandments are 10 vital areas that sales people must learn, absorb, assimilate and apply. Please visit our blog to know more about our project of The 10 Commandments of Selling. Click here to download the contents of the workshop.

Guerrilla Selling
A cost effective way to outfox, outwit and outpunch your competition!
Guerrilla Selling is based on unconventional weapons and wisdom for making the sale. It shows how modern sales guerrillas are using the soft Principle of TIE (Time, Imagination & Energy) to tie in the customers instead of deploying pressure-cooker selling approaches. Under-manned, under-equipped and underfinanced, they're taking on the arrogant corporate clouts with humongous marketing budgets and are re-writing the new rules of commercial combat. Sales Guerrillas build an “under-world” of loyal followers who feed them prospects and reconnaissance.

Guerrillas  don’t  indulge  in the  hot-pursuit  of every  target.
They qualify the prospects with surgical precision and immaculately execute them to accomplish mission while remaining cost effective. Please click here to download the contents and visit our blog to know more about the project.
B2B Sales Warfare
Based on The Art of War by Sun Tzu
Sun Tzu was a Chinese military strategist of 6th century BC whose teachings have shaped mindscapes of generals, commanders and diplomats & entrepreneurs in the history. The Art of War is one of the oldest and most successful books on military strategy. Sun Tzu suggested the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.

Selling is a process of competing for business and salespeople form the front lines of business competition. B2B Sales Warfare has been designed to equip the
Sales Warriors to gain “strategic depth” in the market place. Please click here to download the brochure.
Break the Chains
A motivational workshop
There is an interesting technique that elephants are trained with. When the baby elephant is born, his leg is tied to a small chain to keep him under control. Baby tries to break the chain to run around but he cannot break it. In this process, he learns to be helpless and stops exerting pressure and decides to live with reality. With this ‘Learned Helplessness & Can’t -Do Attitude’, he consumes his entire life believing that he cannot break the chains.

That is also the case with human beings. In the beginning, we take initiatives to gain control. But if we fail for a couple of times, we learn
helplessness. With this ‘learned helplessness’,
we live our entire life without realizing the real potential of doing wonders. Hard-hitting & belief-shattering one day workshop “Break the Chains” is meant to awaken and unleash the giant we are born with. Please click here to download the complete brochure.
Key Account Management:
Discipline Redefined

Key Accounts are not low-hanging fruit; they are the Holy Grail. Can companies take them for granted? Yes! At the cost of existence!!

Key Accounts play the role of linchpin towards up-line and bottom line of any organization and Key Account Managers are the rainmakers. Key Account Management is a strategic planning approach that goes well beyond traditional selling. It reaches deep inside both the seller and buyer organizations, hence making KAM undoubtedly more complex and more challenging than simple sales activity. With Key Accounts, the stakes are very high, so they have to be managed strategically.

Key Account Management: Discipline Redefined is the distillation of years of in-depth study of best practices prevalent in the discipline of Key Account Management. Please download the brochure by clicking here.


Cracking the Code:
How to Use Social Media for Sales & Marketing?


Why Social Media?

  • Social Media is not a fad or buzz. It is a reality to stay. How to leverage the reality?

  • For the first time in 23 years, Pepsi will not have any ads in the Super Bowl. Instead, the company will be spending $20 million on a social media campaign. Why?

  • Social Media channels like Facebook, Linkedin, Twitter and Blogging etc. provide opportunities to organizations to stay intimate and interactive with customers. How?

  • ROI of Social Media Marketing is setting high benchmarks. How to integrate it with Marketing Communication Strategy?

  • Social Media generates discussions and builds opinions leading to more sales. How to trigger discussions?

  • World’s top brands like DELL, Coke, Starbucks, Burger King, IBM and Barack Obama etc. are crazy about using Social Media. What are the reasons?

One day workshopCracking the Code: How to Use Social Media for Sales & Marketingis a step forward to sensitize and train Sales & Marketing Professionals in Pakistan about Social Media and integrating it into overall Marketing Communication Strategy for cost effective sales results. Please click here to download the complete brochure.

Please send your CV at

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